GEO
Your customers no longer search only on Google. They also turn to ChatGPT, Gemini, Perplexity, and other LLM-powered tools.
When they need advice, look for a service provider, or compare products, they increasingly rely on artificial intelligence. In just a few seconds, AI can present them with different options and recommend specific businesses.
Is yours one of them?
What is GEO?
GEO (Generative Engine Optimization) is the process of optimizing your website and broader online presence for AI-powered search. AI tools changing the way people search for information include ChatGPT, Gemini, Perplexity, and Google’s AI Overviews and AI Mode.
The main difference lies in how people search for information and the types of answers they receive. While Google users typically enter a few keywords and browse the results, they can ask AI tools much more specific questions.
For example: “Which companies in Slovenia develop B2B online stores, and how do I choose the right one?”
An AI tool can combine information from different sources, present various options, and highlight specific businesses that match the search.
This is where GEO optimization comes in. It helps improve the chances of AI tools recognizing your business and including it in responses to questions from your potential customers.
What Is GEO Optimization Based On?
Good SEO is the foundation of good GEO. If you want AI tools to recognize your business and its services, you first need to ensure that your website is well-structured, your content is high-quality, and your online presence is credible.
GEO does not replace traditional SEO. It builds on it and rewards the same strong foundations. It focuses on three key areas.
Technical Optimization
Before AI tools can use information from your website, they need to be able to access it. That’s why the same technical foundations that matter for SEO are essential for GEO: proper indexing, a clear website structure, internal linking, and the correct use of structured data.
Content Optimization
High-quality content matters for both Google and AI-powered search. The main difference lies in how people search for information. Instead of entering individual keywords, they often ask AI tools specific questions.
That’s why we make sure your content clearly presents your offering, answers potential customers’ questions, and helps them make informed decisions.
Online Authority
In SEO, what other online sources say about your business has long been an important factor. The same applies to GEO, as AI tools can draw information from a variety of websites.
That’s why we assess how your business is represented online and identify opportunities to strengthen its visibility and credibility.
How Do We Approach GEO Optimization?
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Assessing the current situation
First, we evaluate your existing SEO foundations and how your business currently appears in AI-powered search results.
We look at which questions prompt AI tools to mention your business, when they highlight your competitors, and which sources they use to generate their answers.
Based on this analysis, we identify what’s already working and where the greatest opportunities for improvement lie.
We build on your SEO foundations for AI search
We don’t start GEO optimization from scratch. First, we identify whether your existing SEO needs improvement, then adapt your content and online presence for AI-powered search as well.
This may involve technical improvements, updating existing content, creating new expert content, and managing your company’s information across relevant external websites.
Throughout the process, we focus on the questions potential customers actually ask and the information they need to make a decision.
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Monitoring results and ongoing optimization
Just like SEO, GEO takes time to deliver results. AI-powered search is also evolving rapidly, which makes it important to keep track of changes.
We monitor how your business appears in response to selected questions, whether AI tools cite your website as a source, and how much traffic comes from AI platforms, where this can be measured.
Based on our findings, we continuously adjust our activities and identify new opportunities to improve your visibility.
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Brnčičeva 13, 1231 LJ - Črnuče